Ten minibooks cover all you need to know about search engine optimization
Search engine optimization (SEO) is an essential tool for getting a handle on Web site promotional tactics and tools.
Taal / Language : English
Inhoudsopgave:
Introduction 1
Book I: How Search Engines Work 7
Chapter 1: Putting Search Engines in Context 9
Chapter 2: Meeting the Search Engines 25
Chapter 3: Recognizing and Reading Search Results 39
Chapter 4: Getting Your Site in the Right Results 47
Chapter 5: Knowing What Drives Search Results 63
Chapter 6: Spam Issues: When Search Engines Get Fooled 73
Book II: Keyword Strategy 83
Chapter 1: Employing Keyword Research Techniques and Tools 85
Chapter 2: Selecting Keywords 95
Chapter 3: Exploiting Pay Per Click Lessons Learned 107
Chapter 4: Assigning Keywords to Pages 115
Chapter 5: Adding and Maintaining Keywords 125
Book III: Competitive Positioning 137
Chapter 1: Identifying Your Competitors 139
Chapter 2: Competitive Research Techniques and Tools 149
Chapter 3: Applying Collected Data 173
Book IV: SEO Web Design 187
Chapter 1: The Basics of SEO Web Design 189
Chapter 2: Building an SEO-Friendly Site 207
Chapter 3: Making Your Page Search Engine-Compatible 231
Chapter 4: Perfecting Navigation and Linking Techniques 265
Book V: Creating Content 281
Chapter 1: Selecting a Style for Your Audience 283
Chapter 2: Establishing Content Depth and Page Length 297
Chapter 3: Adding Keyword-Specific Content 317
Chapter 4: Dealing with Duplicate Content 333
Chapter 5: Adapting and Crediting Your Content 347
Book VI: Linking 357
Chapter 1: Employing Linking Strategies 359
Chapter 2: Obtaining Links 381
Chapter 3: Structuring Internal Links 397
Chapter 4: Vetting External Links 413
Chapter 5: Connecting with Social Networks 427
Book VII: Optimizing the Foundations 441
Chapter 1: Server Issues: Why Your Server Matters 443
Chapter 2: Domain Names: What Your URL Says about You 465
Chapter 3: Using Redirects for SEO 481
Chapter 4: Implementing 301 Redirects 489
Chapter 5: Watching Your Backend: Content Management System Troubles 503
Chapter 6: Solving SEO Roadblocks 519
Book VIII: Analyzing Results 529
Chapter 1: Employing Site Analytics 531
Chapter 2: Tracking Behavior with Web Analytics 553
Chapter 3: Mastering SEO Tools and Reports 567
Book IX: International SEO 587
Chapter 1: Discovering International Search Engines 589
Chapter 2: Tailoring Your Marketing Message for Asia 605
Chapter 3: Staking a Claim in Europe 617
Chapter 4: Getting Started in Latin America 629
Book X: Search Marketing 637
Chapter 1: Discovering Paid Search Marketing 639
Chapter 2: Using SEO to Build Your Brand 667
Chapter 3: Identifying and Reporting Spam 687
Appendix: The Value of Training 701
Index 719
Extra informatie:
Ingenaaid: paperback,kaft slap, 768 pagina's
Verschenen: januari 2012
Gewicht: 1094 gram
Formaat: 230 x 186 x 40 mm
John Wiley & Sons
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Clay, Bruce, Search Engine Optimization All-in-One For Dummies®
Prijs van Euro 37.95 voor Euro 36.05
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Levertijd: 5 tot 7 werkdagen
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Java For Everyone
Compatible with Java 5, 6, and 7
Prijs Euro 58.25
Cay Horstman`s Java for Everyone: Compatible with Java 5, 6, and 7, 2nd Edition is enhanced from other issues with more opportunities for practice; better, more accessible presentation of concepts; and more engaging problems.
Taal / Language : English
Inhoudsopgave:
Chapter 1 Introduction
1.1 Computer Programs
1.2 The Anatomy of a Computer
1.3 The Java Programming Language
1.4 Becoming Familiar with Your Programming Environment
1.5 Analyzing Your First Program
1.6 Errors
1.7 Problem Solving: Algorithm Design
Chapter 2 Fundamental Data Types
2.1 Variables
2.2 Arithmetic
2.3 Input and Output
2.4 Problem Solving: First Do it By Hand
2.6 Strings
Chapter 3 Decisions
3.1 The if Statement
3.2 Comparing Numbers and Strings
3.3 Multiple Alternatives
3.4 Nested Branches
3.5 Problem Solving: Flowcharts
3.6 Problem Solving: Test Cases
3.7 Boolean Variables and Operators
3.8 Application: Input Validation
Chapter 4 Loops
4.1 The while Loop
4.2 Problem Solving: Hand-Tracing
4.3 The for Loop
4.4 The do Loop
4.5 Application: Processing Sentinel Values
4.6 Problem Solving: Storyboards
4.7 Common Loop Algorithms
4.8 Nested Loops
4.9 Application: Random Numbers and Simulations
Chapter 5 Methods
5.1 Methods as Black Boxes
5.2 Implementing Methods
5.3 Parameter Passing
5.4 Return Values
5.5 Methods Without Return Values
5.6 Problem Solving: Reusable Functions
5.7 Problem Solving: Stepwise Refinement
5.8 Variable Scope
5.9 Recursive Methods (Optional)
Chapter 6 Arrays and Array Lists
6.1 Arrays
6.2 The Enhanced for Loop
6.3 Common Array Algorithms
6.4 Using Arrays with Methods
6.5 Problem Solving: Adapting Algorithms
6.6 Problem Solving: Discovering Algorithms by
Manipulating Physical Objects
6.7 Two-Dimensional Arrays
6.8 Array Lists
Chapter 7 Input/Output and Exception Handling
7.1 Reading and Writing Text Files
7.2 Processing Text Input
7.3 Command Line Arguments
7.4 Checked and Unchecked Exceptions
7.5 Catching Exceptions
7.6 The finally Clause
7.7 Application: Handling Input Errors
Chapter 8 Object and Classes
8.1 Object-Oriented Programming
8.2 Implementing a Simple Class
8.3 Specifying the Public Interface of a Class
8.4 Designing the Data Representation
8.5 Problem Solving: Patterns for Representing Behavior
8.6 Implementing Instance Methods
8.7 Constructors
8.8 Problem Solving: Tracing Objects
8.9 Testing a Class
8.10 Object References
8.11 Static Variables and Methods
Chapter 9 Inheritance
9.1 Inheritance Hierarchies
9.2 Implementing Subclasses
9.3 Overriding Methods
9.4 Polymorphism
9.5 Object: The Cosmic Superclass
9.6 Interface Types
Chapter 10 Graphical User Interfaces
10.1 Frame Windows
10.2 Events and Event Handling
10.3 Using Inheritance to Customize Frames
10.4 Building Applications with Buttons
10.5 Using Inner Classes for Listeners
10.6 Processing Text Input
10.7 Text Areas
===== Web chapters ==========================================
Chapter 11 Advanced Graphical User Interfaces
11.1 Layout Management
11.2 Choices
11.3 Menus
11.4 Exploring the Swing Documentation
11.5 Drawing on a Component
11.6 Using Timer Events for Animations
11.7 Mouse Events
Chapter 12 Object-Oriented Design
12.1 The Software Life Cycle
12.2 Discovering Classes
12.3 Relationships Between Classes
12.4 Cohesion and Coupling
12.5 Side Effects
12.5 Abstract Classes
12.6 Packages
12.7 Application: Printing an Invoice
12.8 Application: An Automatic Teller Machine
Chapter 13 Recursion
13.1 Triangle Numbers
13.2. Thinking Recursively
13.3 Recursive Helper Methods
13.4 The Efficiency of Recursion
13.5 Permutations
13.6 Mutual Recursions
13.7 Backtracking
Chapter 14 Sorting and Searching
14.1 Selection Sort
14.2 Profiling the Selection Sort Algorithm
14.3 Analyzing the Performance of the Selection Sort Algorithm
14.4 Merge Sort
14.5 Analyzing the Merge Sort Algorithm
14.6 Searching
14.7 Binary Search
14.8 Sorting Real Data
Chapter 15 The Java Collections Framework
15.1. An Overview of the Collections Framework
15.2. Linked Lists
15.3. Stacks, Queues, and Priority Queues
15.4. Sets
15.5. Maps
==== Appendices ==========================================
APPENDIX A THE BASIC LATIN AND LATIN-1 SUBSETS OF UNICODE
APPENDIX B JAVA OPERATOR SUMMARY
APPENDIX C JAVA RESERVED WORD SUMMARY
APPENDIX D THE JAVA LIBRARY
APPENDIX E JAVA SYNTAX SUMMARY (Online only)
APPENDIX F HTML SUMMARY (Online only)
APPENDIX G TOOL SUMMARY (Online only)
APPENDIX H JAVADOC SUMMARY (Online only)
Extra informatie:
Ingenaaid: paperback,kaft slap, 624 pagina's
Verschenen: januari 2012
Gewicht: 998 gram
Formaat: 248 x 203 x 25 mm
John Wiley & Sons
|
Horstmann, Cay S., Java For Everyone
Prijs Euro 58.25
|
Levertijd: 5 tot 7 werkdagen
|
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